| Bibliographies & Research Guides
Political Campaign Communication: A Bibliography and Guide to the Literature, 1973-1982. 1985. (Ref. JK 1976 K34 1985) Marketing Information: A Professional Reference Guide. 1995. (Ref. HF5803 .A38 2003) Encyclopedias & Dictionaries Advertising Age Encyclopedia of Advertising. 2003. (Ref. HF5803 .A38 2003) The Big Book of Logos. 1999, 2004. (Ref. NC 1002 L63 B54) Complete Multilingual Dictionary of Advertising, Marketing, and Communications: English, French, and German. 1984. (Ref. HF 5803 P63 1984) Encyclopedia of Major Marketing Campaigns. 2000. (Ref. HF 5837 E53) Encyclopedia of Television. 4 volumes. 2004. (Ref. PN 1992.18 E53 2004) NTC's Dictionary of Advertising. 1993. (Ref. HF 5803 W54 1993) Webster's New World Dictionary of Media and Communications. 1996. (Ref. P 87.5 W45 1996) Directories Direct Marketing List Source. (Ref. HF 5861 S72) The Directory of Small Press & Magazine Editors and Publishers. (Ref. PN 4820 D57). Editor & Publisher Syndicate Directory. 2005. (Ref. PN 4888 S9 E34) Encyclopedia of Associations. (Gale's Ready Reference Shelf) Florida News Media Directory. 2006/2007. (Ref. PN 4897 F6 F48) Gale Directory of Publications & Broadcast Media. 2007. 4 volumes. (Ref. Desk Z6951 A97& Emerald Coast Campus Library) See also: Ulrich's International Periodicals Directory. (Ref. Desk Z 9941.U5) Bacon's Business Media Directory (Ref. P88.8 B33 1995) SRDS Circulation. 2007. (Ref. HF 5905 A57 & Emerald Coast Campus Library) Internet Resources and Services for International Marketing and Advertising: A Global Guide. 2002. (Ref. HF 1416 C69 2002) |
Standard Directory of Advertisers. 2000. (Ref. HF 5805 S71) Standard Directory of Advertisers (Classified Edition). 2000. (Ref. HF 5805 S7) Television & Cable Factbook. 2 volumes. 2006 edition. (Ref. TK 6540 T453) Yearbooks Broadcasting & Cable Yearbook. 2007. 2 volumes. (Ref. HE 8689 B77 2001) Communication Yearbook. 1977- (P 87 C5974) International Television & Video Almanac. 1966- (Ref. PN 1992.1 I58) Editor & Publisher International Year Book. 2006. (Ref. Desk PN 4700 E41 2001 & Emerald Coast Campus Library) Handbooks & Guides Advertising Age Handbook of Advertising (eBook). 1999. (NetLibrary) Handbook of Marketing. 2002. (Ref. HF 5415 H18665 2002) Primer in Public Relations Research. 2002. (Book Stacks HM 1221 S78 2002) The WetFeet Guide to Careers in Advertising & Public Relations (eBook). 2003. (NetLibrary) Advertising Sources SRDS Business Publication Advertising Source. (Ref. HF 5905 S723) SRDS Community Publication Advertising Source. (Ref. HF 5905 S73) SRDS Consumer Magazine Advertising Source. (Ref. HF 5905 S725) SDRS Radio Advertising Source. (Ref. HF 5905 S74) SDRS TV & Cable Source. (Ref. HF 5905 S745) Statistics & Financial Information Ad $ Summary. Irregular. (Ref. HF 5801 A18) This essential tool outlines the dollar amounts spent annually on advertising by various companies. Advertising Revenues per Television Household: A Market by Market Analysis. 1999. (Ref. HF 6146 T42 O874 1999) |