Subject Research Guides   University of West Florida Libraries

Marketing

Reference Guides Indexes Bibliographies Dictionaries and Encyclopedias

Handbooks Directories Statistical Sources Marketing Websites

   For more specialized Business Sources, select UWF Library ELi page:  Accounting,  Economics,  Finance,  Management,  and  General Business.

Reference Guides

International Business Information. 1998. (Ref. HF 54.5 P33) & Emerald Coast Library

Not only describes key publications and databases but provides the subject background needed to understand and use them. Each chapter consists of subject or issue background followed by a description of information sources.

Marketing Information: A Professional Reference Guide. 1995. (Ref. HF 5415.124 M36) & Emerald Coast Library

For the marketing researcher, this lists marketing associations, advertising agencies, research centers, agencies, and sources relating to subjects of advertising, consumer behavior, franchising, pricing, promotion, etc.

Indexes

ABI Inform Global

[Proquest  Selected full text]

Covers nearly every aspect of business, including company histories and new product development. Citations include abstracts and indexes of significant articles from nearly 1,000 current business and management periodicals. Provides access to the ASCII full text and pdf images of articles from 570 journals

Business and Company Resource Center

[Gale]

This database includes includes indexing to a vast array of business journals as well as the texts from business reference books published by Gale. It covers company histories, rankings, investment reports, associations, and industry overviews.

Business File ASAP. 1980-

[InfoTrac Selected PDF full text with graphics]

Analyzes company and industry performance and trends using periodicals, journals and reports.

Factiva

[Dow Jones]

This comprehensive electronic library contains thousands of financial and news reports of U.S. and international companies. The menu selection "Company and Industries" allows the searcher to compare company performance with another company or with the industry. Comprehensive financial as well as brief reports can be retrieved for publicly held companies.

Investext Plus [InfoTrac].

Investext Plus provides access to a worldwide directory of market research reports that can be used to locate industry reports and trends.  All company and industry reports are provided in full page PDF image.

Lexis-Nexis Academic Universe

Full text newspaper and journal articles, news wires, company directories, and full text comprehensive financial databases can be accessed for information on companies and industries.

Management and Marketing Abstracts. 1975-

[DataStar/MMKA]

Coverage of all aspects of management and marketing practice, and customer and industrial relations, in the European market and worldwide. The primary focus is on U.K. management information with strong European emphasis.

Marketing and Advertising Reference Service. 1984-

[DataStar/PTMA; Dialog/File 570]

Specializing in European and world wide marketing, this database provides indexing to articles on marketing, advertising, public relations, consumer goods and services. Contains selected full text articles.

Bibliographies

Cabell's Directory of Publishing Opportunities in Management and Marketing. 2001/2002. (Ref. HD 28 C33)

Provides instructions on publishing in scholarly journals in the management and marketing disciplines

Journal of Marketing. 1936-. (Periodicals HF 5415 A2 J6) & Emerald Coast Library

Each issue includes an annotated bibliography describing selected articles and special studies related to marketing.

Dictionaries and Encyclopedias

Dictionary of Marketing Terms. 1995. (Ref. HF 5415 D4874  and  netLibrary) & Emerald Coast Library

This dictionary includes brief definitions of popular terms in marketing. See also Dictionary of Marketing and Advertising (Ref. HF 5415 B273 1990).

Dictionary of International Trade. 1994. (Ref. HF 1373 R67)

This dictionary specializes in definitions of terms that are commonly used in overseas trade.

Dictionary of Social and Market Research. 1996. (Ref. HF 5415.2 K627)

Lists and defines more than 2500 significant terms related to market and social research. Includes illustrative graphs and formulae

Encyclopedia of Consumer Brands. 1995. (Ref. HF 5415.3 E527)

For consumable products, personal products and durable goods, this source provides detailed descriptions of the history and developments of major brand names.

Encyclopedia of Major Marketing Campaigns. 2000. (Ref. HF 5837 E53)

Profile of 500 of the most notable advertising and marketing initiatives of the twentieth century.

International Dictionary of Event Management. 2001. (Ref. GT 3404 I57)

"Over 3500 administration, coordination, marketing, and risk management terms from around the world"

NTC’S Dictionary of Advertising. 1993. (Ref. HF 5803 W54)

Provides definitions of terms used in copy writing, art direction, production, media planning, public relations and other advertising services

Handbooks

Businessplan.com. 2000. (Ref. HD 30.28 R664)

This is a basic introduction and work book for market analysis and business planning in the electronic commerce environment.

Handbook of Marketing. 2002. (Ref. Hf 5415 H18665)

Each chapter summarizes research and provides background on marketing topics from strategy to activities and management to special topics.

Importers Manual USA. 1996. (Ref. HF 3035 I45)

Provides comprehensive information on international law, U.S. customs, shipping and a variety of products available for importing

Marketing Scales Handbook. 1992. (Ref. HF 5415.3 B785)

Describes scales that are used in measuring marketing trends. Includes consumer behavior scales, advertising scales and organizational, sales force and miscellaneous scales

Survey Research Handbook. 1995. (HN 29 A46)

Describes how to conduct surveys and analyze and interpret data. Includes telephone surveys, questionnaires and mail surveys

Directories

American Generations: Who They Are, How They Live, What They Think. 1998. (Ref. HC 110 C6 M545)

compares and contrasts the demographics and spending patterns of five generations of Americans

American Marketing Association Members and Marketing Service Directory. 2003. (Ref. HF 5410 A46a)

Provides a directory to the American Marketing Association, it's contacts and chapters

Bacon's Business Media Directory. 1995. (Ref. P 88.8 B33)

This is a comprehensive guide to business/financial media contacts in the United States. See also Bacon's Media Calendar Directory (Ref. PN 4877 B32 1995) and Bacon's Newspaper Directory (Ref. Z 6951 B32 1995).

Bradford's Directory of Marketing Research Agencies and Management Consultants in the United States and the World. Biennial. (Ref. HF 5415 A2 B7)

Indexed by type of service, this source gives scope of activity for each agency and lists the names of officers.

Broadcasting and Cable Yearbook. Annual. (Ref. HE 8689 B77)

A directory of U.S. and Canadian television and radio stations, advertising agencies, and other useful information

Direct Marketing List Source. 2000. (Ref. HF 5861 S72  and current issue  http://www.lib.uwf.edu/cgi-bin/login.exe?1071-4561)

Includes supplies, brokers, business lists, and consumer lists sources. Each mailing list is described under the market classification with source, personnel, rates, and updating maintenance

Direct Marketing Market Place. 2003. (Ref. HF 5415.1 D57)

Lists direct marketers of products and services, service firms and suppliers, creative services, U.S. and foreign direct marketing organizations, meetings, courses, and rewards for direct marketing

Directory of United States Exporters. 2003. (Ref. HF 3011 D57)

This directory lists U.S. companies who export specific products. See also Directory of United States Importers (Ref. HF 3012 D57 1996) and American Export Register (Ref. HF 3010 A6 1996).

Florida Business Directory. 2003/2004. (Ref. HF 5065 F6 F56)

A four volume listing of business and manufacturers by city and by SIC Code, this reference set includes credit code, employee size, and estimated sales. There is also an alphabetical index.

Gale Directory of Publications and Broadcast Media. 2003. (Ref. Desk Z 6951 A97) & Emerald Coast Library

[Gale's Ready Reference Shelf]

A geographic listing of U.S. and Canadian newspapers, magazines and trade publications as well as broadcasting stations, this includes address, edition, frequency, circulation, subscription and advertising rates. See also SRDS Circulation (Ref. HF 5905 A57 and Emerald Coast Library) for in-depth broadcast data on the print media market.

International Advertising and Marketing Information Sources. 1995. (Ref. HF 5804 I58)

This directory lists companies, organizations, and publications that provide assistance in advertising and marketing.

O'Dwyer's Directory of Public Relations Firms. 1999. (Ref. HM 263 O37)

Lists corporations by type of industry and gives brief descriptions and names of public relations officers for the company

Statistical Sources

   See also the UWF Library ELi guide:  Statistics

AD $ Summary. BAR/LNA Multimedia Service. 2001. (Ref. HF 5801 A18)

Lists brands alphabetically and gives total advertising media expenditures, media used, industry class totals, and rankings of the 1,000 leading companies by expenditure

American Attitudes, Who Thinks What About the Issues That Shape Our Lives. 2000. (Ref. HN 90 P8 M58)

Examines ongoing changes in the opinions of Americans and analyzes the social and demographic trends behind those changes by using survey tables and commentaries. See also American Generations (Ref. HC 110 C6 M545 1998).

American Marketplace. 2001. (Ref. HA 214 A6)

Provides graphical descriptions of demographics and spending patterns of U.S. consumers. See also the Official Guide To the American Marketplace (Ref. HA 214 R86 1995).

Consumer Expenditure Survey  http://www.bls.gov/cex/home.htm

This survey collects information from the nation's households and families on their buying habits, income and characteristics.

Datapedia of the United States, 1790-2005 America Year by Year. 1994. (Ref. HA 202 K87  and  netLibrary)

Based on the Historical Statistics of the United States From Colonial Times to 1970 (U.S. Doc. C 3.134/2/H 62/970) & Emerald Coast Library,  and other statistical sources, this volume presents hundreds of tables reflecting historical and, in some cases, forecasting data, on numerous demographic variables relating to the United States. See also Statistical Forecasts of the United States (Ref. HC 106.8 S7357 1993).

Demographics USA - Survey of Buying Power. Annual. (Ref. HF 5415.3 S8) & Emerald Coast Library

A compilation of data from Sales and Marketing Management 1975+, Semi-monthly (Periodicals HF 5438 A34 and Microfilm 448) & Emerald Coast Library, which includes statistics on population, income, retail sales, effective buying income, etc.for counties, cities and SMSA'S (Standard Metropolitan Statistical Areas). See also U.S. Market Forecasts (Ref. HB 3730 U6 1998) & Emerald Coast Library.

Editor and Publisher Market Guide. Annual. (Ref. Desk PN 4700 E415) & Emerald Coast Library

Provides market data for more than 1,500 U.S. and Canadian newspaper cities covering facts and figures about location, transaction, population, households, banks, autos, etc.

European Marketing Data and Statistics. 2003. (Ref. HA 1107 E88)

Contains tables of comparative data on population, employment, standard of living, market size etc. for all European countries. See also International Marketing Data and Statistics (Ref. HA 42 I56 2002).

Household Spending. 2001. (Ref. HC 110 C6 O34)

Provides extensive charts on who spends how much on what in the United States.

Lexis-Nexis Statistical Universe

This database indexes and abstracts statistical information from U.S. and International areas including economic, market, and demographic statistics.

Lifestyle Market Analyst. 2001. (Ref. HF 5415.33 U6 L54)

Compares the lifestyle preferences of various sectors of the U.S. populations and indicates purchasing patterns

Manufacturing and Distribution USA. 2005. (Ref. HD 9721 M364)

This three volume set presents information on manufacturing, the wholesale trade and the retail sector featuring pre-analyzed data, ratios, and projections in a standard format. See also Plunkett's Retail Industry Almanac (Ref. HF 5429.3 P596 1997  and 2001/2002  netLibrary).

Manufacturing Worldwide. 1998. (Ref. HD 9720.4 M36)

Includes industry analyses, statistics, products, leading products, companies and countries

Market Share Reporter. 2003. (Ref. HF 5410 M35)

[Lexis-Nexis Academic Universe  and  Gale Business Resources  have the most current edition]

Provides market share data on products and service industries in the United States

Markets of the U.S. for Business Planners. 1996. (Ref. HC 106.8 M333)

"Historical and current profiles of 183 U.W. urban economies by major section and industry with maps, graphics, and commentary"

Public Opinion Online. 1940-.

[Dialog/File 468]

Produced by the Roper Center for Public Opinion Research, this is the most comprehensive full-text collection of public opinion surveys conducted in the United States. It covers the spectrum of public interest, social issues, attitudes, business, consumer issues and preferences. Only selected items contain detailed breakdowns of data.

Sales and Marketing Management. Semi-Monthly. (Periodicals HF 5438 A34) & Emerald Coast Library

http://www.salesandmarketing.com

This trade journal publishes four useful, annual statistical issues:  1) "Survey of Buying Power" in a July issue each year,  2) "Survey of Buying Power, Part II" in the last October issue,  3) "Survey of Industrial Purchasing Power" in the last April Issue, and  4) "Survey of Selling Costs" in the first issue each year.

Simmons Study of Media and Markets. 1992. (Ref. HF 5415.3 S55)

Contains detailed analyses of consumer preferences for products

Standard Rate and Data Service. Monthly. (Ref. HF 5905 S725)

Publications in the SRDS series provide cost information for advertisers and marketing statistics. The series includes:

• Business Publication Advertising Source. (Ref. HF 5905 S723  and  SRDS)
• Direct Marketing List Source. (Ref. HF 5861 S72)
• Print Media Production Data. (Ref. HF 5905 P7)
• Radio Advertising Source. (Ref. HF 5905 S74  and  SRDS)
• SRDS Circulation. (Ref. HF 5905 A57) & Emerald Coast Library
• SRDS Community Publication Advertising Source. (Ref. HF 5905 S73)
• SRDS Consumer Magazine Advertising Source. (Ref. HF 5905 S725  and  SRDS)
• TV & Cable Source (Ref. HF 5905 S745and  SRDS)

Marketing Websites

AdCracker.com  http://www.adcracker.com
AdFlip  http://www.adflip.com
Advertising  http://publicrelations.about.com
Advertising Age  http://www.adage.com
Advertising Law Resource Center  http://www.lawpublish.com
Advertising World, University of Texas  http://advertising.utexas.edu/world/index.asp
All About Advertising  http://aboutpublicrelations.net
ASI - The Market Research Center  http://www.asiresearch.com
Association for Consumer Research  http://www.acrwebsite.org/
BizLink: Your On-Line Business Resource  http://bizlink.org
Centre for Applied Ethics  http://www.ethicsweb.ca/resources/
Demography & Population  http://demography.anu.edu.au/VirtualLibrary
Direct Marketing Association  http://www.the-dma.org
Editor and Publisher Home Page  http://www.mediainfo.com
ELab  http://ecommerce.vanderbilt.edu
Electronic Commerce  http://www.ala.org/acrl/resoct99.html
Federal Trade Commission  http://www.ftc.gov
Global Edge  http://globaledge.msu.edu
Know This: the Marketing Virtual Library  http://www.knowthis.com/
Krislyn's Favorite Advertising & Market Sites  http://www.krislyn.com/sites/adv.htm
Librarians Guide to the Internet: Business: Consumers  http://lii.org/pub/topic/consumers
Logistics World  http://www.logisticsworld.com
Market Research Information at SIBL, New York Public Library  http://www.nypl.org/research/sibl/consumer/index.htm
Market Segment Resources  http://www.awool.com
Marketing (U.S. & International)  http://www.lib.lsu.edu/bus/marketin.html
Marketing Power.com, American Marketing Association  http://www.marketingpower.com
Marketing Resource Center  http://www.marketingsource.com
Market Resources  http://www.mccombs.utexas.edu/dept/marketing/resources.asp
Mousetracks  http://www.nsns.com/MouseTracks
Nijenrode Business: Marketing  http://library.nyenrode.nl
NSNS Syllabits: Marketing  http://nsns.com/Syllabits/mar
Resources, MSU-CIBER  http://www.hed.msu.edu/internationalretailing/resource/index.html
Web Digest For Marketers  http://www.wdfm.com
YAHOO! - Business & Economy: Marketing & Advertising  http://d1.dir.scd.yahoo.com/business_and_economy

Maintained by: Shari Johnson
Business/Government Documents Librarian
University of West Florida Library
Date Last Updated: June 2005
Links Maintained by Bryan Reingruber: May 2006