Subject Research Guides   University of West Florida Libraries

Advertising & Public Relations

For related information, consult the Subject Research Guides for Communication Arts, Small Business, Management, or Product Marketing.

Articles & Databases

ABI/Inform Global. 1971- (ProQuest)

See also:
ABI/Inform Archive Complete. 1905-1985. (ProQuest)
ABI/Inform Trade and Industry. Coverage varies by journal. (ProQuest)

ComAbstracts. Coverage varies by journal. (CIOS)

Communication Abstracts. Bimonthly. 1978- (Ref. P 87 C6)

Expanded Academic Index ASAP. 1980- (InfoTrac)

The database includes journal titles such as Communication Arts, Communication Monographs, Communication Quarterly, and Communication Theory.

Journalism Abstracts. 1985-1996 (Ref. PN 4725 J67)
Journalism & Mass Communication Abstracts. 1996-1999 (Ref. PN 4725 J67)

These resources provide indexes and summaries of dissertations and theses in Communication Arts.

LexisNexis Academic Universe. (LexisNexis)

New York Times. 1999- (ProQuest)
Historical New York Times. Coverage from 1851 to 2 years prior to current year. (ProQuest)

See the UWF Library Catalog for current holdings in print and microfilm.

PAIS. 1915-1971 (Ref. H 1 P94)
PAIS International. 1972- (FirstSearch)

PAIS International provides journal articles, books, documents, pamphlets, and reports by public and private agencies on contemporary public issues, including public and international communications and communications policy.

PsycINFO. 1887- (ProQuest)

PsycINFO provides extensive coverage of the psychological aspects of communication and the psychology of advertising.

Wilson OmniFile Full Text. 1982- (WilsonWeb)

Journals

The following is a partial list of journals available on the second floor of the UWF John C. Pace Library. Titles with links are selectively available online.

Bibliographies & Research Guides

Political Campaign Communication: A Bibliography and Guide to the Literature, 1973-1982. 1985. (Ref. JK 1976 K34 1985)

Marketing Information: A Professional Reference Guide. 1995. (Ref. HF5803 .A38 2003)

Encyclopedias & Dictionaries

Advertising Age Encyclopedia of Advertising. 2003. (Ref. HF5803 .A38 2003)

The Big Book of Logos. 1999, 2004. (Ref. NC 1002 L63 B54)

Complete Multilingual Dictionary of Advertising, Marketing, and Communications: English, French, and German. 1984. (Ref. HF 5803 P63 1984)

Encyclopedia of Major Marketing Campaigns. 2000. (Ref. HF 5837 E53)

Encyclopedia of Television. 4 volumes. 2004. (Ref. PN 1992.18 E53 2004)

NTC's Dictionary of Advertising. 1993. (Ref. HF 5803 W54 1993)

Webster's New World Dictionary of Media and Communications. 1996. (Ref. P 87.5 W45 1996)

Biographical Information

Foremost Women in Communications: A Biographical Reference Work on Accomplished Women in Broadcasting, Publishing, Advertising, Public Relations, and Allied Professions. 1970. (Ref. P 92.5 A1 F6)

Who's Who in Advertising. 1990/1991. (Ref. HF 6178 W48)

Directories

Direct Marketing List Source. (Ref. HF 5861 S72)

The Directory of Small Press & Magazine Editors and Publishers. (Ref. PN 4820 D57).

Editor & Publisher Syndicate Directory. 2005. (Ref. PN 4888 S9 E34)

Encyclopedia of Associations. (Gale's Ready Reference Shelf)

Florida News Media Directory. 2006/2007. (Ref. PN 4897 F6 F48)

Gale Directory of Publications & Broadcast Media. 2007. 4 volumes. (Ref. Desk Z6951 A97& Emerald Coast Campus Library)

See also: Ulrich's International Periodicals Directory. (Ref. Desk Z 9941.U5)
Bacon's Business Media Directory (Ref. P88.8 B33 1995)
SRDS Circulation. 2007. (Ref. HF 5905 A57 & Emerald Coast Campus Library)

Internet Resources and Services for International Marketing and Advertising: A Global Guide. 2002. (Ref. HF 1416 C69 2002)

Million Dollar Directory. Annual. (Ref. Desk HC 102 D8)

O'Dwyer's Directory of Public Relations Firms. 1999. (Ref. HM 263 O37)

Standard Directory of Advertisers. 2000. (Ref. HF 5805 S71)

Standard Directory of Advertisers (Classified Edition). 2000. (Ref. HF 5805 S7)

Television & Cable Factbook. 2 volumes. 2006 edition. (Ref. TK 6540 T453)

Yearbooks

Broadcasting & Cable Yearbook. 2007. 2 volumes. (Ref. HE 8689 B77 2001)

Communication Yearbook. 1977- (P 87 C5974)

International Television & Video Almanac. 1966- (Ref. PN 1992.1 I58)

Editor & Publisher International Year Book. 2006. (Ref. Desk PN 4700 E41 2001 & Emerald Coast Campus Library)

Handbooks & Guides

Advertising Age Handbook of Advertising (eBook). 1999. (NetLibrary)

Handbook of Marketing. 2002. (Ref. HF 5415 H18665 2002)

How to Set up Your Own Small Business. 2 volumes. 1999. (Ref. HD 62.7 F35 1999)

Primer in Public Relations Research. 2002. (Book Stacks HM 1221 S78 2002)

The WetFeet Guide to Careers in Advertising & Public Relations (eBook). 2003. (NetLibrary)

Advertising Sources

SRDS Business Publication Advertising Source. Monthly. (Ref. HF 5905 S723) and Online (SDRS).

SRDS Community Publication Advertising Source. Monthly. (Ref. HF 5905 S73)

SRDS Consumer Magazine Advertising Source. Monthly. (Ref. HF 5905 S725) and Online

SDRS Radio Advertising Source. Monthly. (Ref. HF 5905 S74) and Online (SDRS)

SDRS TV & Cable Source. Quarterly. (Ref. HF 5905 S745) and Online

Statistics & Financial Information

Ad $ Summary. Irregular. (Ref. HF 5801 A18)

This essential tool outlines the dollar amounts spent annually on advertising by various companies.

Advertising Revenues per Television Household: A Market by Market Analysis. 1999. (Ref. HF 6146 T42 O874 1999)

Internet Resources

Associations & Organizations

Advertising & Marketing: Newspaper Association of America
http://www.naa.org/Advertising-and-Marketing.aspx

Advertising Council
http://www.adcouncil.org/about

American Communication Association
http://www.americancomm.org/

American Association of Advertising Agencies
http://www.aaaa.org/

Florida Outdoor Advertising Association
http://www.foaa.org/

Florida Public Relations Association
http://www.fpra.org/

Interactive Advertizing Bureau
http://www.iab.net/

International Association of Business Communicators
http://www.iabc.com

National Communication Association (formerly the Speech Communication Association)
http://www.natcom.org/

National Council for Marketing and Public Relations
http://www.ncmpr.org/

Outdoor Advertising Association of America
http://www.oaaa.org/

Public Relations Division of the Association for Education in Journalism and Mass Communication
http://lamar.colostate.edu/~aejmcpr/

Public Relations Society of America
http://www.prsa.org/

Society for Healthcare Strategy and Market Development
http://www.shsmd.org/shsmd_app/index.jsp

Advertising

Advertising Law Resource Center
http://www.lawpublish.com

Advertising Photographers of America
http://www.apanational.com

Advertising Research Foundation
http://www.thearf.org

ANDY Awards
http://www.andyawards.com

Art & Science of the Advertising Slogan
http://www.adslogans.co.uk/ans/index.html

Public Relations

Eleven Questions About Press Release Writing by Kelle Campbell
http://www.kcwriter.com/PressReleaseChecklistFrame1Source1.htm

Institute for Public Relations
http://www.ipr.org.uk/

PR Newswire
http://www.prnewswire.com/news/

PR Place
http://www.prplace.com/

MDS Free Media Guide
http://www.prplace.com/mds_guide/index.html

Created by Kymberly Goodson
Updated by Kristy Padron, Communication Arts Librarian
university of West Florida Libraries
Date Last Updated: March 2007